News Coverage & Platforms
The challenge at hand revolved around the limitation posed by brands, visuals, and products that hindered editorial teams from effectively crafting engaging stories on emerging platforms. This restriction not only impeded the efficient storytelling process but also limited the visual impact these narratives could have on the audience.
The primary objective was to develop a comprehensive set of frameworks, resources, visual assets, and skills that enable the creation of visually captivating stories. These assets and capabilities are intended to support the editorial team in effectively leveraging them to enhance the visual impact of their narratives. I spearheaded collaborative efforts spanning OTT, Social Media, News platforms, and Mobile applications to develop innovative products, unique brands, captivating visual elements, and interactive user experiences. These initiatives aimed to educate and captivate the audience with rich content while ensuring user-friendly accessibility.
