News Coverage & Platforms
The challenge at hand revolved around the limitation posed by brands, visuals, and products that hindered editorial teams from effectively crafting engaging stories on emerging platforms. This restriction not only impeded the efficient storytelling process but also limited the visual impact these narratives could have on the audience.
The primary objective was to develop a comprehensive set of frameworks, resources, visual assets, and skills that enable the creation of visually captivating stories. These assets and capabilities are intended to support the editorial team in effectively leveraging them to enhance the visual impact of their narratives. I spearheaded collaborative efforts spanning OTT, Social Media, News platforms, and Mobile applications to develop innovative products, unique brands, captivating visual elements, and interactive user experiences. These initiatives aimed to educate and captivate the audience with rich content while ensuring user-friendly accessibility.
Brand
I was responsible for overseeing various projects on CNN's digital platforms, focusing on developing distinctive brands for newsletters, elections, podcasts, and shows. These brands reached a vast audience of millions and maintained unparalleled quality standards.
We successfully introduced or refreshed various brands to better harmonize with the overarching visual identity of the company. Consequently, this enhancement significantly boosted brand awareness, aligning with our internal objectives and measurable outcomes.
Elections
The issue at hand revolved around the brand's failure to maintain a cohesive and uniform approach to data visualization and election coverage on various platforms. This resulted in a disjointed experience for users, as the tools and features available were not up to par with contemporary standards, hindering users' ability to actively engage and follow live election updates in real-time.
The primary objective was to enable visitors to efficiently collect election details both at a national and hyper-local scale. Our aim encompassed establishing a brand identity and subsequently devising diverse products tailored to assist different demographic groups in accessing the information through their preferred platforms. By simplifying the complex information and streamlining navigation, we successfully crafted a highly personalized user experience that catered to the needs of every individual. This tailored approach ensured that users could effortlessly explore and comprehend the content, enhancing their overall interaction with the platform.
Politics app
The issue at hand revolved around the brand's failure to maintain a cohesive and uniform approach to data visualization and election coverage on various platforms. This resulted in a disjointed experience for users, as the tools and features available were not up to par with contemporary standards, hindering users' ability to actively engage and follow live election updates in real-time.
The primary objective was to enable visitors to efficiently collect election details both at a national and hyper-local scale. Our aim encompassed establishing a brand identity and subsequently devising diverse products tailored to assist different demographic groups in accessing the information through their preferred platforms. By simplifying the complex information and streamlining navigation, we successfully crafted a highly personalized user experience that catered to the needs of every individual. This tailored approach ensured that users could effortlessly explore and comprehend the content, enhancing their overall interaction with the platform.
