Shopify Targeted Ads
It is evident that the choice of whom you advertise plays a significant role in the success of your advertising efforts. Targeting the specific audience that will best connect with your message is paramount for achieving impactful results. We introduced new criteria for Built for Shopify apps, and unlocked exclusive search ad targeting based on a merchant’s Shopify plan.
The main objective of this project was to enhance our users' ability to precisely aim their advertisements at individuals who are most likely to become their desired customers. After the initial week following its launch, we observed an impressive rise of 50% in both product utilization and effectiveness.
