United States Elections
The issue at hand revolved around the brand's failure to maintain a cohesive and uniform approach to data visualization and election coverage on various platforms. This resulted in a disjointed experience for users, as the tools and features available were not up to par with contemporary standards, hindering users' ability to actively engage and follow live election updates in real-time.
The primary objective was to enable visitors to efficiently collect election details both at a national and hyper-local scale. Our aim encompassed establishing a brand identity and subsequently devising diverse products tailored to assist different demographic groups in accessing the information through their preferred platforms. By simplifying the complex information and streamlining navigation, we successfully crafted a highly personalized user experience that catered to the needs of every individual. This tailored approach ensured that users could effortlessly explore and comprehend the content, enhancing their overall interaction with the platform.
