Brands & Assets
I was responsible for overseeing various projects on CNN's digital platforms, focusing on developing distinctive brands for newsletters, elections, podcasts, and shows. These brands reached a vast audience of millions and maintained unparalleled quality standards.
We successfully introduced and refreshed various brands to better harmonize with the overarching visual identity of the company. Consequently, this enhancement significantly boosted brand awareness, aligning with our internal objectives and measurable outcomes.
